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Executive Management & Value Creation – Interim, Fractional & Permanent

Francisco Baraona

CEO | COO | CRO | CFO for GreenTech, SaaS, DefenceTech & HighTech Manufacturing

"Should results fall short of market expectations, I bring your business model back on track—both operationally and strategically.""

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Transformation

Strategic leadership for sustainable corporate transformation and measurable value creation

Restructuring & Turnaround

Stabilizing results, liquidity and cost structure – from distressed situations back to profitable growth

Scaling & Growth

Identifying market opportunities, scaling business models, strengthening market positions

M&A & Exit Readiness

Buy-&-build, carve-outs and exit preparation – from strategy through post-merger integration

Private Equity & Financial Investors

Strategic and operational support across the portfolio – driving value creation and investment targets

Interim Leadership

Taking on executive positions on an interim basis – with or without statutory board responsibility

Growth is good. Scalable, profitable growth is better.

“Making companies in phases of rapid expansion not just bigger but more valuable takes more than operational hustle: it takes strategic clarity and executive discipline.

As CEO, COO, CRO or CFO, I help technology and industrial companies expand their market position sustainably – without sacrificing profitability, with results such as +25% revenue and ARR growth at +31% EBITDA. The model follows your situation: interim as a full-time mandate for a defined period, fractional alongside several companies in parallel, interim-to-permanent, or in a permanent position. Working closely with shareholders and private equity investors, I build structures that do not just hold for the moment but form the foundation for long-term corporate success.”

 

Projects
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Subjects

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Transformation/ Value Creation

  • Sales & Operational Excellence
  • Restructuring & Turnaround
  • Scaling & Profitable Growth
  • Digitalization & AI
  • Exit Readiness & Equity Story

M&A

  • Commercial Due Diligence
  • Buy & Build
  • Carve-outs
  • Post-Merger Integration

Industries

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  • GreenTech & Energy
  • B2B SaaS & Software
  • HealthTech
  • DefenceTech & Cybersecurity
  • Industrial Tech & High-Tech Manufacturing
  • Professional Services & TIC (Testing, Inspection & Certification)


 
References
About

Francisco Baraona

Experienced CEO, COO, CRO and CFO with a clear focus on value creation. I lead technology and industrial companies through critical phases of growth and change – interim, fractional or permanent. My strength is combining strategic foresight with operational execution: for scalable business models, resilient margins and a corporate culture that embraces change as an opportunity.

Make contact

You are welcome to arrange a non-binding initial consultation or MS Teams meeting. 
 
Book meeting