---
title: Francisco Baraona | Interim & Permanent CEO, COO, CFO
description: "CEO, COO and CFO – interim, fractional or permanent: value creation, turnaround and M&A for PE portfolios in GreenTech, energy, SaaS and HealthTech."
image: https://baraona.de/hubfs/Francis0175.jpg
---

[Skip to content](https://baraona.de/en/#main-content)

English

- [Français](https://baraona.de/fr/)
- [Español](https://baraona.de/es/)
- [Deutsch](https://baraona.de/)
- [English](https://baraona.de/en/)

 English

[![FBA - Francisco Baraona Management](https://baraona.de/hs-fs/hubfs/2024-01%20FBA%20IM%20Logo-1.jpg?width=200&height=120&name=2024-01%20FBA%20IM%20Logo-1.jpg "FBA - Francisco Baraona Management")](https://baraona.de/en/)

- [Home](https://baraona.de/en/)
- [Projects](https://baraona.de/en/referenceprojects)
- [Profile](https://baraona.de/en/profil)
- [Contact](https://baraona.de/en/kontakt)

- [Call](tel:+4915122347118)

# Executive Management & Value Creation – Interim, Fractional & Permanent

 Francisco Baraona

## CEO | COO | CFO for GreenTech and energy, B2B SaaS, HealthTech and industrial tech

“Should results fall short of market expectations, I bring your business model back on track—both operationally and strategically.”

![Francisco Baraona](https://baraona.de/hubfs/Francis0175.jpg)

### Transformation

Strategic leadership for sustainable corporate transformation and measurable value creation [View projects (7)](https://baraona.de/en/referenceprojects?herausforderung=trans&hsLang=en)

### Turnaround & Restructuring

Stabilizing results, liquidity and cost structure – from distressed situations back to profitable growth [View projects (6)](https://baraona.de/en/referenceprojects?herausforderung=turn&hsLang=en)

### Scaling & Growth

Identifying market opportunities, scaling business models, strengthening market positions [View projects (7)](https://baraona.de/en/referenceprojects?herausforderung=scale&hsLang=en)

### M&A & Exit Readiness

Buy-&-build, carve-outs and exit preparation – from strategy through post-merger integration [View projects (3)](https://baraona.de/en/referenceprojects?projekte=1,7,8&hsLang=en)

### Value Creation in PE Portfolios

Value creation plan, 100-day plan and investor reporting – driving value creation and investment targets [View projects (4)](https://baraona.de/en/referenceprojects?projekte=1,3,5,7&hsLang=en)

### Interim Leadership

Taking on executive positions on an interim basis – with or without statutory board responsibility [View projects (3)](https://baraona.de/en/referenceprojects?projekte=1,2,3&hsLang=en)

[Request availability](https://baraona.de/en/kontakt?hsLang=en)

Trust

## Third-party evidence

Transformation, turnaround, scaling, M&A and exit, value creation in a PE portfolio or a vacancy: companies that bring in an interim manager for these situations usually decide under time pressure. Third-party evidence shortens the review. I am a member of DDIM e. V., the German interim management association, and head its expert group on energy. BVMID named me a Top Interim 2025. I am also accredited with leading interim providers.

![BVMID award Top Interim 2025 for Francisco Baraona](https://baraona.de/hs-fs/hubfs/fba-vertrauen-bvmid-top-interim-2025.png?width=224&height=224&name=fba-vertrauen-bvmid-top-interim-2025.png)

[![DDIM e. V. logo](https://baraona.de/hs-fs/hubfs/fba-vertrauen-ddim.png?width=405&height=142&name=fba-vertrauen-ddim.png)](https://managerportal.ddim.de/member/4FFF9829-E518-41C5-B16C-A8093922997B/francisco_baraona.html)

**Member of DDIM e. V.**  
German Interim Management Association

[![DDIM.fachgruppe Energie logo](https://baraona.de/hs-fs/hubfs/fba-vertrauen-ddim-fg-energie.png?width=450&height=91&name=fba-vertrauen-ddim-fg-energie.png)](https://ddim.de/portfolio-item/energie/)

**Head of expert group**  
DDIM.fachgruppe Energie

Accredited with leading interim providers such as

[![Atreus](https://baraona.de/hs-fs/hubfs/fba-vertrauen-atreus.png?width=210&height=65&name=fba-vertrauen-atreus.png)](https://www.atreus.de/)[![VALTUS](https://baraona.de/hs-fs/hubfs/fba-vertrauen-valtus.png?width=358&height=93&name=fba-vertrauen-valtus.png)](https://www.valtus.de/)[![EIM](https://baraona.de/hs-fs/hubfs/fba-vertrauen-eim.png?width=412&height=129&name=fba-vertrauen-eim.png)](https://www.eim.com/)[![BRIDGE](https://baraona.de/hs-fs/hubfs/fba-vertrauen-bridge.png?width=340&height=159&name=fba-vertrauen-bridge.png)](https://www.bridge-imp.com/)[![Taskforce](https://baraona.de/hubfs/fba-vertrauen-taskforce.svg)](https://www.taskforce.net/)[![KEYPLAYER](https://baraona.de/hubfs/fba-vertrauen-keyplayer.svg)](https://keyplayer.de/)[![EO Executives](https://baraona.de/hubfs/fba-vertrauen-eo-executives.svg)](https://eoexecutives.com/)[![Klaiton](https://baraona.de/hubfs/fba-vertrauen-klaiton.svg)](https://klaiton.com/)[![Deutsche Interim AG](https://baraona.de/hs-fs/hubfs/fba-vertrauen-deutsche-interim.png?width=248&height=120&name=fba-vertrauen-deutsche-interim.png)](https://www.deutscheinterim.com/)[![XQI Interim Partner](https://baraona.de/hubfs/fba-vertrauen-xqi.svg)](https://xqi-interim.com/)

## Growth is good. Scalable, profitable growth is better.

> “Making companies in phases of rapid expansion not just bigger but more valuable takes more than operational hustle: it takes strategic clarity and executive discipline.
> 
> As CEO, COO or CFO, I help technology and industrial companies expand their market position sustainably – without sacrificing profitability, with results such as +25% revenue and ARR growth at +22% EBITDA. The model follows your situation: interim as a full-time engagement for a defined period, fractional alongside several companies in parallel, interim-to-permanent, or in a permanent position. Working closely with shareholders and private equity investors, I build structures that do not just hold for the moment but form the foundation for long-term corporate success.”

 

[Projects](https://baraona.de/en/referenceprojects?hsLang=en)

![Francisco Baraona](https://baraona.de/hs-fs/hubfs/Francis0073.jpg?width=2000&height=1333&name=Francis0073.jpg "Francisco Baraona")

Reference projects

## Selected results

Eight projects from more than 20 years of executive and advisory work. Clients range from private equity portfolios and family offices to a foundation-owned testing group and a municipal energy utility. Each project shows the starting point and the result in numbers.

\> €10 million

EBT effects per year from two engagements at an energy utility

Exit

Sale of a PV monitoring provider to a US competitor, led through to signing

+160%

SaaS revenue (ARR) after the shift from a hardware to a SaaS business

+€1 million

EBITDA in year one after the turnaround of an IT security division

Projects related to an industry or topic – one click opens the matching projects.

Industries

[GreenTech and energy3](https://baraona.de/en/referenceprojects?branche=ge&hsLang=en)[B2B SaaS6](https://baraona.de/en/referenceprojects?branche=saas&hsLang=en)[HealthTech2](https://baraona.de/en/referenceprojects?branche=health&hsLang=en)[Industrial tech3](https://baraona.de/en/referenceprojects?branche=ind&hsLang=en)

Topics

[Transformation7](https://baraona.de/en/referenceprojects?herausforderung=trans&hsLang=en)[Turnaround & restructuring6](https://baraona.de/en/referenceprojects?herausforderung=turn&hsLang=en)[Sales & go-to-market4](https://baraona.de/en/referenceprojects?herausforderung=gtm&hsLang=en)[Scaling & growth7](https://baraona.de/en/referenceprojects?herausforderung=scale&hsLang=en)[Operational excellence5](https://baraona.de/en/referenceprojects?herausforderung=eff&hsLang=en)[Carve-out2](https://baraona.de/en/referenceprojects?herausforderung=carve&hsLang=en)[Buy & build1](https://baraona.de/en/referenceprojects?herausforderung=mna&hsLang=en)[Exit readiness2](https://baraona.de/en/referenceprojects?herausforderung=exit&hsLang=en)[Financing & investor relations2](https://baraona.de/en/referenceprojects?herausforderung=fin&hsLang=en)

**Further focus areas:** Commercial due diligence · Post-merger integration · Digitalisation & AI · Equity story

[![Photovoltaic plant](https://baraona.de/hs-fs/hubfs/referenzen%20francisco%20baraona_001_-min.jpg?width=1200&height=375&name=referenzen%20francisco%20baraona_001_-min.jpg)GreenTech and energyB2B SaaSIndustrial techScaling & growthExit readinessOperational excellencePV monitoring provider: from corporate carve-out to exitHardware-heavy business after a carve-out from a US corporation. Goal: exit readiness within two years.+€1.6 millionEBITDA at stable revenue+160%SaaS revenue (ARR)Project details →](https://baraona.de/en/referenceprojects#projekt-1)[![Energy infrastructure in a major city](https://baraona.de/hs-fs/hubfs/Refernzbild%20Energie.jpg?width=1200&height=375&name=Refernzbild%20Energie.jpg)GreenTech and energyTransformationTurnaround & restructuringOperational excellenceMunicipal utility: B2B result turned aroundMunicipal energy group in a major urban region. The B2B unit lacked reporting, risk-adjusted costing and long-term planning.\> €10 millionEBT effects p.a.+€9 millionB2B result, previously −€2 millionProject details →](https://baraona.de/en/referenceprojects#projekt-2)[![Screen showing settings](https://baraona.de/hs-fs/hubfs/settings-265131_1280.jpg?width=1280&height=853&name=settings-265131_1280.jpg)B2B SaaSCybersecurityTransformationSales & go-to-marketScaling & growthIT security division: building a global business unitIT security services of a testing and certification group without a common portfolio, own sales structure or growth strategy.+13%Revenue YoY+€1 millionEBITDA in year one (turnaround)Project details →](https://baraona.de/en/referenceprojects#projekt-8)

[View all 8 projects](https://baraona.de/en/referenceprojects?hsLang=en)

 About

## Francisco Baraona

Experienced CEO, COO and CFO with a clear focus on value creation. I lead technology and industrial companies through critical phases of growth and change – interim, fractional or permanent. My strength is combining strategic foresight with operational execution: for scalable business models, resilient margins and a corporate culture that embraces change as an opportunity.

[Learn more](https://baraona.de/en/profil?hsLang=en)

### Get in touch

You are welcome to arrange a non-binding initial call or MS Teams meeting. 

[Book a meeting](https://baraona.de/meetings/fbaraona?hsLang=en)

- [Privacy Policy](https://baraona.de/en/privacy-policy)
- [Imprint](https://baraona.de/en/impressum)

COPYRIGHT © 2024–2026 FBA - FRANCISCO BARAONA MANAGEMENT – ALL RIGHTS RESERVED

[Follow us on LinkedIn](https://www.linkedin.com/in/francisco-jos%C3%A9-baraona-1910839/) [Book a Meeting](https://baraona.de/meetings/fbaraona?hsLang=en)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://baraona.de/#person",
  "@type" : "Person",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "DE",
    "addressLocality" : "Planegg",
    "addressRegion" : "Bayern"
  },
  "award" : "Top Interim 2025 (BVMID)",
  "description" : "Experienced C-level executive and value architect focused on profitable growth, transformation and M&A in GreenTech and energy, B2B SaaS, HealthTech and industrial tech – available on an interim, fractional, interim-to-permanent or permanent basis.",
  "image" : "https://baraona.de/hubfs/Francis0175.jpg",
  "jobTitle" : "Executive Manager (CEO, COO, CFO) – Interim, Fractional & Permanent",
  "knowsAbout" : [ "Executive Management", "Interim Management", "Fractional Executive", "Interim-to-Permanent", "Value Creation", "M&A", "Private Equity", "GreenTech", "Energy", "B2B SaaS", "HealthTech", "Cybersecurity", "Industrial Tech", "Restructuring", "Post Merger Integration", "Commercial Due Diligence" ],
  "knowsLanguage" : [ "de", "en", "es" ],
  "memberOf" : {
    "@type" : "Organization",
    "name" : "DDIM – Dachgesellschaft Deutsches Interim Management e. V.",
    "url" : "https://ddim.de/"
  },
  "name" : "Francisco Baraona",
  "sameAs" : [ "https://www.linkedin.com/in/francisco-jos%C3%A9-baraona-1910839/", "https://managerportal.ddim.de/member/4FFF9829-E518-41C5-B16C-A8093922997B/francisco_baraona.html" ],
  "url" : "https://baraona.de/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://baraona.de/#service",
  "@type" : "ProfessionalService",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "DE",
    "addressLocality" : "Planegg",
    "addressRegion" : "Bayern"
  },
  "alternateName" : "FBA - Francisco Baraona Management",
  "areaServed" : [ "DE", "AT", "CH", "FR", "ES" ],
  "availableLanguage" : [ "de", "en", "es" ],
  "founder" : {
    "@id" : "https://baraona.de/#person"
  },
  "image" : "https://baraona.de/hubfs/Francis0175.jpg",
  "name" : "Francisco Baraona – Executive Management & M&A Advisory",
  "serviceType" : [ "Interim CEO", "Interim COO", "Interim CFO", "Fractional CEO", "Fractional COO", "Fractional CFO", "Interim-to-Permanent", "Vacancy Bridging", "Restructuring", "M&A Buy & Build", "Post Merger Integration", "Commercial Due Diligence" ],
  "url" : "https://baraona.de/"
}
```