--- title: Profile & Career | Francisco Baraona – CEO, COO, CFO description: "Career of Francisco Baraona: CEO, COO and CFO since 2017, interim and permanent. Turnaround, carve-out and exit in GreenTech, energy, SaaS and HealthTech." image: https://baraona.de/hubfs/Francis0175.jpg --- [Skip to content](https://baraona.de/en/profil#main-content) English - [Español](https://baraona.de/es/perfil) - [Français](https://baraona.de/fr/profil) - [Deutsch](https://baraona.de/de/profil) - [English](https://baraona.de/en/profil) English [![FBA - Francisco Baraona Management](https://baraona.de/hs-fs/hubfs/2024-01%20FBA%20IM%20Logo-1.jpg?width=200&height=120&name=2024-01%20FBA%20IM%20Logo-1.jpg "FBA - Francisco Baraona Management")](https://baraona.de/en/?hsLang=en) - [Home](https://baraona.de/en/) - [Projects](https://baraona.de/en/referenceprojects) - [Profile](https://baraona.de/en/profil) - [Contact](https://baraona.de/en/kontakt) - [Call](tel:+4915122347118) CEO • COO • CFO # Value Creation Executive • Turnaround & Transformation Manager > More than 20 years of professional experience, C-level since 2017 as CEO, COO and CFO – interim and permanent, with a focus on private-equity-backed and mid-sized companies across GreenTech and energy, B2B SaaS, HealthTech and industrial tech. My core: transformation, turnaround and profitable growth – from carve-out through scaling and internationalization (incl. the USA and Japan) to a successful exit. The results are measurable: +25% revenue and ARR growth, +22% EBITDA, vertical integration reduced by 40%. As a graduate economist (Diplom-Volkswirt), head of the DDIM Energy expert group and a trilingual executive (German, English, Spanish), I combine analytical rigor with international leadership experience.   [Contact](https://baraona.de/en/kontakt?hsLang=en) [References](https://baraona.de/en/referenceprojects?hsLang=en) ![Francisco Baraona](https://baraona.de/hs-fs/hubfs/Francis0073.jpg?width=2000&name=Francis0073.jpg) Leadership ### “Leadership that enables: corporate transformation is not a walk in the park – it is a mountain ascent. Success takes more than a good plan; it takes stamina and the will of every individual. In my role, I lead from the front, give direction and secure the critical passages. My goal is not dependence on me as a leader, but an organization that keeps reaching new summits on its own – well beyond my engagement.” Francisco Baraona --- 20+ years of professional experience, C-level since 2017 \+25% revenue and ARR growth \+22% EBITDA growth \+160% SaaS revenue (ARR) Experience ## Career C-level since 2017 as CEO, COO and CFO – interim and permanent. Since 04/2019 as interim executive for companies in transformation. [View reference projects](https://baraona.de/en/referenceprojects?hsLang=en)   Interim executive at C-level · since 04/2019 03/2026 – 06/2026 ### DentalTwin **Senior Advisor to the founders and C-level** · AI SaaS HealthTech - Equity story with an integrated business and financial model - Preparation of the Series A round Details Privately funded growth company. - Integrated business and financial model as the foundation of the equity story - Preparation of the Series A round with a professional private equity investor 11/2023 – 12/2025 ### Energy utility **Transformation Manager** · municipal energy utility - EBT-relevant value creation programmes - Two engagements in sales & operations Details - Two engagements in sales & operations (B2B/B2C) - Value creation programmes with EBT effects 11/2021 – 09/2023 ### Schlafender Hase GmbH **Co-CEO** · HealthTech SaaS - +25% revenue - +22% EBITDA Details - Scaling and operational restructuring of the founder-led organization - +25% revenue, +22% EBITDA, +33% FTE 06/2020 – 11/2020 ### Discovergy GmbH **Interim COO** · GreenTech/smart metering - Operational reality check of the business plan - Securing liquidity and profitability Details - Operational reality check and validation of the business plan - Reprioritization of production and service to secure liquidity and profitability 06/2019 – 02/2020 ### maihiro products GmbH **Founding CEO** · B2B SaaS - Carve-out of the product business - Build-up of an independent B2B SaaS company Details - Carve-out of the product business (SAP CRM/CX add-ons) from maihiro GmbH - Build-up of an independent B2B SaaS company Positions 2005 – 2019 03/2017 – 04/2019 ### skytron energy GmbH **CEO** · Private equity portfolio company - EBITDA +€1.6 million - SaaS revenue +160% - Sale to a US competitor Details Private equity portfolio company, revenue €9 million, 80 employees; B2B SaaS monitoring and SCADA, manufacturing company (data loggers and controllers) in renewable energy; headquartered in Berlin, two subsidiaries (USA, Japan) - Completion of the carve-out from a US group: replacement of transition services, build-up of a standalone organization - Turnaround: EBITDA +€1.6 million at stable revenue; headcount from 35 to 80 FTE - Implementation of a new digital business model (hardware-enabled SaaS) - Market entries and incorporation of subsidiaries in the USA and Japan - Build-up of a service and sales partner network - SaaS revenue growth +160% (€1.0 million → €2.6 million); 40% reduction of vertical integration - Design and management of a global M&A buy-&-build strategy - Successful sale of the company to a US competitor 11/2010 – 02/2017 ### TÜV SÜD AG **Head of Business Unit Enterprise IT Security · Executive Assistant** - New global business unit - Revenue +13% - EBITDA effects of €10 million (operational excellence) Details Testing, inspection and certification (TIC) company, revenue €2.2 billion, 22,000 employees, based in Munich Head of Business Unit Enterprise IT Security (06/2013 – 02/2017) Revenue €6 million, 70 employees across Germany, India, Singapore, the USA, the UK and Canada - Transformation of an existing certification unit into a globally scalable digital service unit (new global business unit) - Revenue growth +13% - Design and management of a global M&A buy-&-build strategy Executive Assistant to the Group Executive Board (11/2010 – 05/2013) - Project lead for the global CFO agenda - Management of a worldwide operational excellence agenda; EBITDA effects of €10 million 10/2008 – 09/2010 ### Schörghuber Group **Manager Finance & Projects** · Family office and corporate group - Restructuring of 9 companies - EBIT +€3 million Details Family office and corporate group, revenue €1.2 billion (2009), 6,500 employees, based in Munich - Close collaboration with the owner family (group and family office) - Restructuring of 9 companies (\> US$55 million); EBIT +€3 million - Steering of operational excellence measures - Support of joint venture negotiations in the hotel business - ITIL-based project to reduce IT costs 2005 – 2008 ### Strategy Consulting **Interim and project assignments** · Production, procurement and IT - Interim COO of an office furniture manufacturer - EBITDA effect of €2 million Details - Interim and project assignments in production, procurement and IT - Interim COO of an office furniture manufacturer (190 FTE): utilization +28%, EBITDA effect of €2 million Profile ## Education, languages, network Education Graduate economist (Diplom-Volkswirt) Languages German, English, Spanish Network Head of the DDIM Energy expert group Proven track record ## References and projects [Discover references](https://baraona.de/en/referenceprojects?hsLang=en) --- [Book a meeting](https://baraona.de/meetings/fbaraona?hsLang=en) - [Privacy Policy](https://baraona.de/en/privacy-policy) - [Imprint](https://baraona.de/en/impressum) COPYRIGHT © 2024–2026 FBA - FRANCISCO BARAONA MANAGEMENT – ALL RIGHTS RESERVED [LinkedIn profile](https://www.linkedin.com/in/francisco-jos%C3%A9-baraona-1910839/) [Book a Meeting](https://baraona.de/meetings/fbaraona?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://baraona.de/#person", "@type" : "Person", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "Planegg", "addressRegion" : "Bayern" }, "alternateName" : "Francisco José Baraona", "award" : "Top Interim 2025 (BVMID)", "description" : "Experienced C-level executive and value architect focused on profitable growth, transformation and M&A in GreenTech and energy, B2B SaaS, HealthTech and industrial tech – available on an interim, fractional, interim-to-permanent or permanent basis.", "image" : "https://baraona.de/hubfs/Francis0175.jpg", "jobTitle" : "Executive Manager (CEO, COO, CFO) – Interim, Fractional & Permanent", "knowsAbout" : [ "Executive Management", "Interim Management", "Fractional Executive", "Interim-to-Permanent", "Value Creation", "M&A", "Private Equity", "GreenTech", "Energy", "B2B SaaS", "HealthTech", "Cybersecurity", "Industrial Tech", "Restructuring", "Post Merger Integration", "Commercial Due Diligence" ], "knowsLanguage" : [ "de", "en", "es" ], "memberOf" : { "@type" : "Organization", "name" : "DDIM – Dachgesellschaft Deutsches Interim Management e. 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