--- title: CEO, COO, CFO for B2B SaaS | Francisco Baraona description: "Francisco Baraona: CEO, COO or CFO for B2B SaaS and software companies – interim, fractional or permanent. ARR growth, pricing and exit readiness." image: https://baraona.de/hubfs/Francis0175.jpg --- [Skip to content](https://baraona.de/en/saas#main-content) English - [Español](https://baraona.de/es/saas) - [Français](https://baraona.de/fr/saas) - [Deutsch](https://baraona.de/de/saas) - [English](https://baraona.de/en/saas) English [![FBA - Francisco Baraona Management](https://baraona.de/hs-fs/hubfs/2024-01%20FBA%20IM%20Logo-1.jpg?width=200&height=120&name=2024-01%20FBA%20IM%20Logo-1.jpg "FBA - Francisco Baraona Management")](https://baraona.de/en/?hsLang=en) - [Home](https://baraona.de/en/) - [Projects](https://baraona.de/en/referenceprojects) - [Profile](https://baraona.de/en/profil) - [Contact](https://baraona.de/en/kontakt) - [Call](tel:+4915122347118) # Value Creation for B2B SaaS and Software Companies Francisco Baraona ## CEO | COO | CFO for B2B SaaS and software “ARR growth, pricing, go-to-market and exit readiness – with measurable results from six software projects.” CEO, COO and CFO – interim, fractional or permanent. I take responsibility inside the company, not placement. ![Francisco Baraona](https://baraona.de/hubfs/Francis0175.jpg) ### Scaling and profitable growth ARR growth, pricing and commercial excellence – go-to-market for new industries and markets [View projects (6)](https://baraona.de/en/referenceprojects?branche=saas&herausforderung=scale&hsLang=en) ### SaaS transformation From a licence or hardware business to a recurring revenue model with better margins [View projects (5)](https://baraona.de/en/referenceprojects?branche=saas&herausforderung=trans&hsLang=en) ### Cash burn and investor confidence Reporting, unit economics and realistic costing – restoring financing capability [View projects (2)](https://baraona.de/en/referenceprojects?branche=saas&herausforderung=fin&hsLang=en) ### Exit readiness and equity story Data room, reliable reporting and sale preparation for the next step [View projects (2)](https://baraona.de/en/referenceprojects?branche=saas&herausforderung=exit&hsLang=en) ### Internationalisation Market entry and build-up of subsidiaries – US, Japan and Canada from my own experience [View projects (4)](https://baraona.de/en/referenceprojects?branche=saas&herausforderung=gtm&hsLang=en) ### Interim Leadership Taking on executive positions on an interim basis – with or without statutory board responsibility [Request availability](https://baraona.de/en/saas#kontakt) [Request availability](https://baraona.de/en/saas#kontakt) Trust ## Third-party evidence Transformation, turnaround, scaling, M&A and exit, value creation in a PE portfolio or a vacancy: companies that bring in an interim manager for these situations usually decide under time pressure. Third-party evidence shortens the review. I am a member of DDIM e. V., the German interim management association, and head its expert group on energy. BVMID named me a Top Interim 2025. I am also accredited with leading interim providers. ![BVMID award Top Interim 2025 for Francisco Baraona](https://baraona.de/hs-fs/hubfs/fba-vertrauen-bvmid-top-interim-2025.png?width=224&height=224&name=fba-vertrauen-bvmid-top-interim-2025.png) [![DDIM e. V. logo](https://baraona.de/hs-fs/hubfs/fba-vertrauen-ddim.png?width=405&height=142&name=fba-vertrauen-ddim.png)](https://managerportal.ddim.de/member/4FFF9829-E518-41C5-B16C-A8093922997B/francisco_baraona.html) **Member of DDIM e. V.** German Interim Management Association [![DDIM.fachgruppe Energie logo](https://baraona.de/hs-fs/hubfs/fba-vertrauen-ddim-fg-energie.png?width=450&height=91&name=fba-vertrauen-ddim-fg-energie.png)](https://ddim.de/portfolio-item/energie/) **Head of expert group** DDIM.fachgruppe Energie Accredited with leading interim providers such as [![Atreus](https://baraona.de/hs-fs/hubfs/fba-vertrauen-atreus.png?width=210&height=65&name=fba-vertrauen-atreus.png)](https://www.atreus.de/)[![VALTUS](https://baraona.de/hs-fs/hubfs/fba-vertrauen-valtus.png?width=358&height=93&name=fba-vertrauen-valtus.png)](https://www.valtus.de/)[![EIM](https://baraona.de/hs-fs/hubfs/fba-vertrauen-eim.png?width=412&height=129&name=fba-vertrauen-eim.png)](https://www.eim.com/)[![BRIDGE](https://baraona.de/hs-fs/hubfs/fba-vertrauen-bridge.png?width=340&height=159&name=fba-vertrauen-bridge.png)](https://www.bridge-imp.com/)[![Taskforce](https://baraona.de/hubfs/fba-vertrauen-taskforce.svg)](https://www.taskforce.net/)[![KEYPLAYER](https://baraona.de/hubfs/fba-vertrauen-keyplayer.svg)](https://keyplayer.de/)[![EO Executives](https://baraona.de/hubfs/fba-vertrauen-eo-executives.svg)](https://eoexecutives.com/)[![Klaiton](https://baraona.de/hubfs/fba-vertrauen-klaiton.svg)](https://klaiton.com/)[![Deutsche Interim AG](https://baraona.de/hs-fs/hubfs/fba-vertrauen-deutsche-interim.png?width=248&height=120&name=fba-vertrauen-deutsche-interim.png)](https://www.deutscheinterim.com/)[![XQI Interim Partner](https://baraona.de/hubfs/fba-vertrauen-xqi.svg)](https://xqi-interim.com/) Reference projects ## Results in B2B SaaS and software Six software projects from carve-out to funding round, each with the starting point and the result in figures. +160% SaaS revenue (ARR) of a PV monitoring provider after the shift to SaaS +25% Revenue YoY of a life sciences software company, +10% above plan +€1 million EBITDA in year one after the turnaround of an IT security division Exit Sale of the PV monitoring provider to a US competitor, led through to signing ### [![Photovoltaic plant](https://baraona.de/hubfs/referenzen%20francisco%20baraona_001_-min.jpg) **GreenTech and energyB2B SaaSIndustrial tech** *Turnaround & restructuringScaling & growthOperational excellenceExit readinessSales & go-to-marketCarve-out* PV monitoring provider: from corporate carve-out to exit Hardware-heavy business after a carve-out from a US corporation. Goal: exit readiness within two years. +€1.6 million EBITDA at stable revenue +160% SaaS revenue (ARR) Project details →](https://baraona.de/en/referenceprojects#projekt-1) ### [![Tablet with a document](https://baraona.de/hubfs/referenzen%20francisco%20baraona_003-min.jpg) **B2B SaaSHealthTech** *Scaling & growthTransformationOperational excellenceSales & go-to-market* Life sciences software: go-to-market and cloud strategy Established provider without a go-to-market for new industries, with outdated finance tools and a legacy architecture. +25% Revenue YoY, +10% above plan +22% EBITDA YoY Project details →](https://baraona.de/en/referenceprojects#projekt-3) ### [![Data visualization](https://baraona.de/hubfs/referenzen%20francisco%20baraona_002-min.jpg) **GreenTech and energyB2B SaaSIndustrial tech** *Turnaround & restructuringScaling & growthTransformationOperational excellenceFinancing & investor relations* Smart meter provider: realignment amid high cash burn Unplanned cash burn and repeated funding requests. The investors called for a COO. Project financing Debt, closed Utilization Managed as profit lever Project details →](https://baraona.de/en/referenceprojects#projekt-4) ### [![AI-assisted dental prosthesis design](https://baraona.de/hubfs/2026-07%20Referenzbild_AI-Dental-Health_HubSpot.png) **B2B SaaSHealthTechAI tech** *Turnaround & restructuringScaling & growthTransformationFinancing & investor relations* Dental AI start-up: investor-ready for the funding round Patent-pending solution at the transition to commercialization. Business plan, valuation and funding requirement were missing. Equity round Prepared Cap table, valuation Funding requirement derived Project details →](https://baraona.de/en/referenceprojects#projekt-5) ### [![Software team in an office](https://baraona.de/hubfs/referenzen%20francisco%20baraona_005-min.jpg) **B2B SaaS** *Scaling & growthTransformationExit readinessSales & go-to-marketCarve-out* SAP add-on provider: carve-out and stand-alone build-up Product business without its own organization, spun out of an SAP consultancy. Task: build an independent company and assess its continuation. Stand-alone company Finance organization, HGB financial statements Partner sales Via the SAP partner network Project details →](https://baraona.de/en/referenceprojects#projekt-7) ### [![Screen showing settings](https://baraona.de/hubfs/settings-265131_1280.jpg) **B2B SaaSCybersecurity** *Turnaround & restructuringScaling & growthTransformationSales & go-to-marketBuy & build* IT security division: building a global business unit IT security services of a testing and certification group without a common portfolio, own sales structure or growth strategy. +13% Revenue YoY +€1 million EBITDA in year one (turnaround) Project details →](https://baraona.de/en/referenceprojects#projekt-8) About ## Francisco Baraona Experienced CEO, COO and CFO with a clear focus on value creation. I lead technology and industrial companies through critical phases of growth and change – interim, fractional or permanent. My strength is combining strategic foresight with operational execution: for scalable business models, resilient margins and a corporate culture that embraces change as an opportunity. [Learn more](https://baraona.de/en/profil?hsLang=en) Contact ## Confidential first conversation Write to me via the form or book a slot via MS Teams directly: [Book a meeting](https://baraona.de/meetings/fbaraona?hsLang=en) Email fba@baraona.de [mailto:fba@baraona.de](mailto:fba@baraona.de) - [Privacy Policy](https://baraona.de/en/privacy-policy) - [Imprint](https://baraona.de/en/impressum) COPYRIGHT © 2024–2026 FBA - FRANCISCO BARAONA MANAGEMENT – ALL RIGHTS RESERVED [LinkedIn profile](https://www.linkedin.com/in/francisco-jos%C3%A9-baraona-1910839/) [Book a Meeting](https://baraona.de/meetings/fbaraona?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://baraona.de/#person", "@type" : "Person", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "Planegg", "addressRegion" : "Bayern" }, "alternateName" : "Francisco José Baraona", "award" : "Top Interim 2025 (BVMID)", "description" : "Experienced C-level executive and value architect focused on profitable growth, transformation and M&A in GreenTech and energy, B2B SaaS, HealthTech and industrial tech – available on an interim, fractional, interim-to-permanent or permanent basis.", "image" : "https://baraona.de/hubfs/Francis0175.jpg", "jobTitle" : "Executive Manager (CEO, COO, CFO) – Interim, Fractional & Permanent", "knowsAbout" : [ "Executive Management", "Interim Management", "Fractional Executive", "Interim-to-Permanent", "Value Creation", "M&A", "Private Equity", "GreenTech", "Energy", "B2B SaaS", "HealthTech", "Cybersecurity", "Industrial Tech", "Restructuring", "Post Merger Integration", "Commercial Due Diligence" ], "knowsLanguage" : [ "de", "en", "es" ], "memberOf" : { "@type" : "Organization", "name" : "DDIM – Dachgesellschaft Deutsches Interim Management e. 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