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    References

    referenzen francisco baraona_001_-min
    Project

    Transformation

    B2B SaaS monitoring and SCADA for photovoltaic plants, manufacturer of data loggers, controllers, and sensors as well as management of a control room

    Turnover € 9 million

    80 employees

    Markets Europe, USA, Japan, Australia

    Details

    • Establishment of an independent company (buyout from a US group)
    • Implementation of a new digital business model
    • Reduction of vertical integration by 40%
    • Increase in SaaS sales by 25%
    • Market entry and establishment of national subsidiaries in the USA and Japan
    • Development of a service and sales partner network
    • Successful sale of the company to a US competitor
    referenzen francisco baraona_003-min
    Projekt-Referenz

    Transformation

    B2B, Proofreading SaaS für Life Science und andere regulierte Märkte

    Umsatz € 10 Mio.

    35 Mitarbeiter

    Märkte Europa, USA, Asien

    Details


    • Responsibility for marketing, sales, operations and customer support, HR and finance (26 employees)
    • Conception and introduction of a strategic growth roadmap to open up new growth markets
    • Introduction of B2B SaaS marketing and sales processes and CRM tool, introduction of new international SaaS offer templates based on a new GTC
    • Restructuring of the operational departments from marketing to finance
    • Increase in sales pipeline by +84% (year on year)
    • FTE +33% (YoY)
    • Turnover +25% /+10% (YoY/year on plan)
    • EBITDA +31% /+106% (YoY/YoP)
    referenzen francisco baraona_002-min
    Project

    Restructuring

    Smart meter manufacturer and metering point operator, B2B/ B2C SaaS, tenant electricity

    Turnover € 15 million

    140 employees

    Markets DACH, Europe

    Details

    • COO, 130 employees in sales, operations, production and development
    • Review of the business plan and creation of an action plan to achieve targets
    • Optimization of operational management and planning tools
    • Re-prioritization of all ongoing projects according to the action plan
    referenzen francisco baraona_005-min
    Project

    Transformation

    Start-up, B2B SaaS, SAP CRM add-ons

    Turnover € 1 million

    16 employees

    Markets Europe, USA, Asia

    Details

    • Establishment of an independent B2B SaaS company (spin-off)
    • Review of the business plan and creation of an action plan to achieve the goals
    referenzen francisco baraona_004-min
    Project

    Transformation

    Office furniture manufacturer (SME)

    Turnover € 30 million

    Total responsibility 190 FTE

    Markets Europe

    Details

    • Budget responsibility € 10 million, overall responsibility 190 FTE
    • Design and implementation of a digital production strategy
    • Increase in capacity utilization by 28%, EBIT effect € 2 million

     

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    francisco baraona-min