---
title: Profile & Track Record | Interim Manager Francisco Baraona – CEO, COO, CFO
description: "Francisco Baraona – executive manager (CEO, COO, CFO). 20+ years of value creation, whether interim, fractional or permanent. Focus: GreenTech, SaaS, DefenceTech, Manufacturing."
---

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[![Francisco Baraona](https://baraona.de/hs-fs/hubfs/2024-01%20FBA%20IM%20Logo-1.jpg?width=577&height=347&name=2024-01%20FBA%20IM%20Logo-1.jpg "Francisco Baraona")](https://www.baraona.de?hsLang=en)

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 CEO • COO • CRO • CFO

# Value Creation Executive • Turnaround & Transformation Leader |

> 15+ years of C-level leadership as CEO, COO and CFO – interim and permanent, with a focus on private-equity-backed and mid-sized companies across GreenTech & energy, SaaS, HealthTech and industrials. My core: transformation, turnaround and profitable growth – from carve-out through scaling and internationalization (incl. the USA and Japan) to a successful exit. The results are measurable: +25% revenue and ARR growth, +31% EBITDA, vertical integration reduced by 40%, EBITDA effects of up to € 10m. As a graduate economist (Diplom-Volkswirt), head of the DDIM Energy expert group and a trilingual executive (German, English, Spanish), I combine analytical rigor with international leadership experience.

 

[Contact](https://baraona.de/en/kontakt?hsLang=en)

[References](https://baraona.de/en/referenceprojects?hsLang=en)

![Francis0073](https://baraona.de/hs-fs/hubfs/Francis0073.jpg?width=2000&name=Francis0073.jpg)

Leadership

### “Leadership that enables: corporate transformation is not a walk in the park – it is a mountain ascent. Success takes more than a good plan; it takes stamina and the will of every individual. In my role, I lead from the front, give direction and secure the critical passages.My goal is not dependence on me as a leader, but an organization that keeps reaching new summits on its own – well beyond my mandate.”

Francisco Baraona

---

## Career stages

### since 04/2019 · Interim Manager and M&A Advisor for companies in transformation

*Selected mandates:*

- **03/2026 – 05/2026 · Interim Value Creation Manager, AI SaaS HealthTech (NDA):** growth company at Series A stage; integrated business and financial model as the foundation of the equity story, support of the Series A financing
- **11/2023 – 12/2025 · Transformation Manager, leading energy utility (NDA):** revenue € 1.5bn, 1,100 employees; two mandates in sales & operations (B2B/B2C); value-creation analyses and action plans with EBITDA effects of \> € 5m  p.a., respectively
- **11/2021 – 09/2023 · Co-CEO, Schlafender Hase GmbH (HealthTech SaaS):** scaling and operational restructuring of the founder-led organization; +25% revenue, +31% EBITDA, +33% FTE
- **06/2020 – 11/2020 · Interim COO, Discovergy GmbH (GreenTech/smart metering):** operational reality check and validation of the business plan; reprioritization of production and service to secure liquidity and profitability
- **06/2019 – 02/2020 · Interim CEO, maihiro products GmbH (B2B SaaS):** successful carve-out and establishment of an independent B2B SaaS company

### 03/2017 – 04/2019 · skytron energy GmbH

Private equity portfolio company, revenue € 9m, 80 employees; B2B SaaS monitoring and SCADA, manufacturing company (data loggers and controllers) in renewable energy; headquartered in Berlin, two subsidiaries (USA, Japan)

#### CEO

- Establishment of an independent company (buy-out from a US group)
- Implementation of a new digital business model (hardware-enabled SaaS)
- Market entries and incorporation of subsidiaries in the USA and Japan
- Build-up of a service and sales partner network
- SaaS revenue growth +25%; 40% reduction of vertical integration
- Design and management of a global M&A buy-&-build strategy
- Successful sale of the company to a US competitor

### 11/2010 – 02/2017 · TÜV SÜD AG

Testing, inspection and certification (TIC) company, revenue € 2.2bn, 22,000 employees, based in Munich

#### Head of Business Unit Enterprise IT Security (06/2013 – 02/2017)

Revenue € 6m, 70 employees across Germany, India, Singapore, the USA, the UK and Canada

- Transformation of an existing certification unit into a globally scalable digital service unit (new global business unit)
- Revenue growth +13%
- Design and management of a global M&A buy-&-build strategy

#### Executive Assistant to the Group Executive Board (11/2010 – 06/2013)

- Project lead for the global CFO agenda
- Management of a worldwide operational excellence agenda; EBITDA effects of € 10m

### 10/2008 – 09/2010 · Schörghuber Group

Family office and corporate group, revenue € 0.6bn, 2,600 employees, based in Munich

#### Manager Finance & Projects

- Close collaboration with the owner family (group and family office)
- Steering of operational excellence measures
- Support of joint venture negotiations in the hotel business
- Introduction of group-wide IT management based on the ITIL standard

### 2005 – 2008 · Strategy Consulting

Interim and project mandates in production, procurement and IT – incl. interim COO of an office furniture manufacturer (190 FTE): utilization +28%, EBITDA effect of € 2m

 Proven track record

## References and projects

[Discover references](https://baraona.de/en/referenceprojects?hsLang=en)

---

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