Value Creation for GreenTech and Energy
CEO | COO | CFO for GreenTech and energy
“Transformation, measurable earnings impact and reliable steering in energy and critical infrastructure – as head of the DDIM energy expert group, close to the sector’s execution agenda.”
CEO, COO and CFO – interim, fractional or permanent. I take responsibility inside the company, not placement.
B2B business transformation
Sales risk management, risk-adjusted costing and KPI reporting with measurable earnings impact View projects (2)
Carve-out and repositioning
Separation from corporate structures and build-up of independent, exit-ready entities View projects (1)
Planning and steering
Scenario-based long-range planning and Power BI-supported corporate steering View projects (3)
Smart metering and decentralised energy
SaaS, metering point operation and tenant electricity – restructuring and financing capability View projects (1)
Turnaround and restructuring
Stabilise earnings, liquidity and cost structure – from distressed back to profitable growth View projects (3)
Interim Leadership
Taking on executive positions on an interim basis – with or without statutory board responsibility Request availability
Trust
Third-party evidence
Transformation, turnaround, scaling, M&A and exit, value creation in a PE portfolio or a vacancy: companies that bring in an interim manager for these situations usually decide under time pressure. Third-party evidence shortens the review. I am a member of DDIM e. V., the German interim management association, and head its expert group on energy. BVMID named me a Top Interim 2025. I am also accredited with leading interim providers.
Reference projects
Results in GreenTech and energy
Three projects from energy supply, photovoltaics and smart metering, each with the starting point and the result in figures.
> €10 million
EBT effects per year from two engagements at a municipal utility
approx. €11 million
Turnaround of the B2B result at the same utility
+160%
SaaS revenue (ARR) of a PV monitoring provider after the shift to SaaS
Exit
Sale of the PV monitoring provider to a US competitor, led through to signing
PV monitoring provider: from corporate carve-out to exit
Hardware-heavy business after a carve-out from a US corporation. Goal: exit readiness within two years.
Municipal utility: B2B result turned around
Municipal energy group in a major urban region. The B2B unit lacked reporting, risk-adjusted costing and long-term planning.
Smart meter provider: realignment amid high cash burn
Unplanned cash burn and repeated funding requests. The investors called for a COO.
Francisco Baraona
Experienced CEO, COO and CFO with a clear focus on value creation. I lead technology and industrial companies through critical phases of growth and change – interim, fractional or permanent. My strength is combining strategic foresight with operational execution: for scalable business models, resilient margins and a corporate culture that embraces change as an opportunity.
Confidential first conversation
Write to me via the form or book a slot via MS Teams directly: Book a meeting







